Lures & Baits Explained

1. Introduction to Soft PlasticsSoft plastics have become a staple in the tackle boxes of American anglers, from beginners casting off their local docks to seasoned pros competing in bass…

1. Understanding Saltwater EnvironmentsIf youre serious about saltwater fishing, understanding the environment youre casting into is key. Inshore and offshore fishing offer very different conditions, and knowing these differences can…

1. Understanding Freshwater Fishing LuresFreshwater fishing lures are artificial baits designed to mimic the look, movement, and behavior of real prey that freshwater fish feed on—like minnows, insects, frogs, or…